The Role
PURPOSE:
Operate as the communications? specialist when interfacing with the media to increase brand awareness and recognition. Manage assigned projects independently and act as a point of reference with the media. Work with the marketing managers to execute flawless product launches and leverage marketing activities to achieve more visibility for the brand.
Product Launches ? Plan and execute media ride and drive events including message development, press pack development, cater to media requests for material and imagery, work with marketing and subject matter experts on message delivery.
Brand and Product Promotion ? Develop and execute annual PR plans to supports the various marketing activities from sponsorships and tie-ins for COG vehicle.
Media Relations ? Build and maintain special relationships with the various media and attend to their needs.
Test Drives ? Plan and execute comprehensive test drives programs of recently launched vehicles or COG vehicles ensuring a world class experience to the media and a high return on investment.
Annual Press Pack ? Develop and compile a yearly comprehensive press pack for the full line up (Arabic, English and Photography / Video) in time for the showroom arrival.
RequirementsKnowledge: Skills: Experience/Education: Competencies: |
About the Company
General Motors Company (NYSE:GM, TSX: GMM), one of the world?s largest automakers, traces its roots back to 1908. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. GM?s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada and Russia. GM?s OnStar subsidiary is the industry leader in vehicle safety, security and information services.
With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM is headquartered in four major locations: GM Europe; North America (GMNA); South America; and GM International Operations (GMIO) is located in Shanghai, China. GMIO covers Asia Pacific and Middle East.
GM Middle East started in 1920s and the brands that are sold in the region are Cadillac, Chevrolet and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company?s operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen in 20 dealerships.
GM has 2 facilities here in Middle East one is in Dubai World Trade Centre and the other, Middle East Distribution Corporation, which is located in Jebel Ali.
Apply Now!
Source: http://jazarah.net/product-communications-manager-general-motors-gm-dubai-uae/
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